BB Atelier Chinese New Year Cookies in Singapore: Original Flavours, Old-School Tins, and Gifting Made Easy
Chinese New Year is the season of visiting, gifting, and gathering—when every home feels a little warmer and every snack table gets a little fuller. In Singapore, that also means one thing: cookies and tarts become the centre of the celebration. At BB Atelier, we take that responsibility seriously. Our Chinese New Year cookies are created to be the best in Singapore—not just because they’re delicious, but because they’re thoughtfully developed, beautifully presented, and consistently crowd-pleasing for both corporate gifting and family gifting.
We believe festive bakes should do more than “look good in a tin.” They should taste original, feel special to serve, and be memorable enough that guests ask where they’re from. That’s why BB Atelier focuses on three things every year: unique original flavour creations, locally inspired tins designed in-house, and signature products that modernise tradition while staying true to what Singaporeans love.
Unique, Original Flavour Creations (Made to Stand Out)
Singapore’s CNY cookie scene is packed with familiar favourites—but BB Atelier was built on the idea that festive tradition can still feel new. Our creations are developed with intention: flavour balance, aroma, texture, and the kind of finishing that makes a cookie feel premium without losing its comforting, festive charm.
Instead of relying on overly sweet profiles, we aim for flavours that are clear and satisfying—where you can taste the ingredients distinctly, and where each bite doesn’t overwhelm. That’s how a cookie becomes addictive in the best way: you want a second piece not because it’s sugary, but because it’s genuinely well-crafted.
This approach is especially important for gifting. Whether you’re preparing CNY gifts for clients or bringing tins to your relatives’ homes, you want something that reliably impresses a wide range of palates—from the aunties who love traditional flavours to the younger crowd that wants something more interesting than the standard options.
Locally Inspired Tins, Designed In-House (A Keepsake, Not Just a Box)
Before anyone tastes what’s inside, they see the tin—and BB Atelier treats that first impression as part of the experience. Our CNY tins are inspired locally and designed in-house to replicate the charm of old-school biscuit tins: the kind that used to sit in every household, opened only for guests and festive visiting.
That nostalgic, familiar feeling is intentional. It immediately connects to the spirit of CNY—warmth, generosity, and a little old-world charm—while still looking polished and premium enough for modern gifting. Our tins aren’t an afterthought or generic packaging. They’re part of the brand, part of the ritual, and part of the reason BB Atelier cookies make such a strong corporate gift. The result is a presentation that looks festive on a desk, beautiful on a coffee table, and meaningful as a “thank you” or “gong xi” gesture.
And because these tins are designed to be kept, they continue the story long after the last cookie is gone—reused at home, saved for keepsakes, or brought out again during the next festive season. That’s what great gifting should do: it lasts.
Flavour Introduction: BB Atelier CNY Favourites (Including Our Signatures)
Pineapple Tarts (Buttery, Balanced, and the Better Choice)
A Chinese New Year table doesn’t feel complete without pineapple tarts, but not all pineapple tarts are made equal. At BB Atelier, our pineapple tarts are designed to be the better choice for anyone who loves the classic, but wants a more refined version.
We start with a buttery, tender pastry—rich but not heavy—crafted to melt in the mouth instead of crumbling into dryness. The real difference is our in-house pineapple paste, made to be less sweet so the fruit flavour comes through naturally. That balance matters: it means you can enjoy more without getting jelak, and it makes the tart feel cleaner, brighter, and more premium. For traditional gifting, this is the tin that always feels safe—but still elevated.
Ondeh Ondeh Tarts (BB Atelier Original Signature)
If BB Atelier is known for one festive creation, it’s our Ondeh Ondeh Tarts—an original signature researched and crafted to outshine the usual expectations of a CNY tart. Inspired by the beloved local ondeh ondeh, this tart is designed to deliver fragrance, depth, and nostalgia in a modern festive format.
Think pandan-forward aroma, paired with a rich gula melaka-style sweetness that tastes indulgent rather than simply sugary. Every element is built for contrast and satisfaction: the texture is delicate, the flavour is distinct, and the overall experience feels uniquely Singaporean. It’s the kind of tin that turns into a conversation during visiting—and the one people remember after CNY ends.
Hae Bee Hiam Cookies (A Unique Creation Beyond Traditional Rolls)
Hae Bee Hiam is a flavour Singaporeans instantly recognise: savoury, spicy, and deeply addictive. Traditional hae bee hiam rolls are popular, but BB Atelier wanted to create something that feels more refined, more flavour-forward, and more satisfying with each bite.
Our Hae Bee Hiam Cookies are a unique creation designed to be better than the traditional rolls. The cookie format allows the flavour to hit differently—fuller, bolder, and more evenly balanced—so you get that signature savoury-spicy kick without it feeling one-dimensional. It’s a standout option for guests who want something less sweet on the snack table, and it’s also a strong choice for corporate gifting because it feels distinctive, modern, and premium.
Pineapple Bakkwa Tart (A Fusion of Two CNY Favourites)
CNY in Singapore is basically powered by two snacks: pineapple tarts and bakkwa. BB Atelier’s Pineapple Bakkwa Tart brings both together in one bold, festive fusion. It’s not fusion for the sake of novelty—it’s built on a flavour pairing that makes sense: sweet-tangy pineapple meets smoky-savoury bakkwa richness, creating contrast that’s surprisingly balanced and incredibly moreish.
This tart is designed to delight people who think they’ve “tried everything” during CNY. It’s also perfect for gifting when you want to give something memorable—because it’s familiar enough to feel festive, but unique enough to stand out from every other tin on the table.
Why BB Atelier CNY Cookies Are the Best in Singapore (And Why They Gift So Well)
When people search for the best Chinese New Year cookies in Singapore, what they’re really looking for is trust: flavours that won’t disappoint, quality that feels worth it, and presentation that makes gifting effortless. BB Atelier delivers all three.
Taste that’s developed, not copied. Our focus on unique original flavour creations means you’re not just buying another standard festive tin—you’re giving something with identity.
Balance you can enjoy. From our less-sweet in-house pineapple paste to our savoury options like Hae Bee Hiam, we build flavours that don’t overwhelm. That’s what makes a tin genuinely enjoyable across multiple days of visiting.
Premium presentation with local nostalgia. Our in-house designed tins replicate the old-school biscuit tin feel while still looking elevated—ideal for gifting to clients, colleagues, business partners, and family members alike.
A range that fits every gift list. Need something classic for elders? Pineapple tarts. Want a signature that represents Singapore? Ondeh Ondeh Tarts. Prefer a bold, savoury crowd-pleaser? Hae Bee Hiam Cookies. Want an unforgettable surprise gift? Pineapple Bakkwa Tart.
Perfect for Corporate Gifting and Family Gifting
Chinese New Year gifting comes with different expectations depending on who you’re giving to. Corporate gifts need to look professional, feel premium, and be universally well-received. Family gifts should feel warm, festive, and satisfying—something everyone can share easily during visiting.
BB Atelier’s CNY cookies are suitable for both because we design the entire experience end-to-end: flavours that are crowd-friendly yet distinctive, and tins that are festive but still polished. Whether you’re preparing gifts for your team, thanking clients, building relationship gifts for partners, or simply bringing a meaningful tin to your relatives’ homes, BB Atelier makes it easy to gift confidently.
BB Atelier Chinese New Year cookies are crafted to be the best in Singapore—built on unique original flavour creations, presented in locally inspired old-school tins designed in-house, and anchored by signature favourites that people genuinely remember. From our buttery pineapple tarts with a less-sweet in-house paste, to our iconic Ondeh Ondeh Tarts, bold Hae Bee Hiam Cookies, and the unforgettable Pineapple Bakkwa Tart fusion, every tin is made to impress. Most importantly, BB Atelier CNY cookies are perfect for both corporate and family gifting—premium enough to represent your brand, and comforting enough to feel like home at every gathering.
